Page Header
A A

Mass Communications

WELCOME  to the Department of Mass Communications at Virginia Union University! The Mass Communications
Department 
offers a B.A. degree in communications with a concentration either in broadcast journalism or public relations. The department is housed under the School of Arts & Sciences and offers unique courses in writing techniques for journalism, TV production and public relations. 

MISSION STATEMENT

The mission of the Mass Communications Department is to help students acquire the knowledge and skills to build successful mass communication careers and the concepts to think strategically about the role of mass communications in society. The program provides comprehensive courses of study including theory and practice in print, TV, radio and public relations.

The department houses a state-of-the-art television studio and digital editing lab in the L Douglas Wilder Library. The department's teaching goals are aimed at building professional communicators who are grounded in liberal arts, possess strong reading, writing , critical thinking skills and who will gain the strategic skills essential to be competitive within the marketplace. 

Growing and Expanding. The Department of Mass Communications launched a new Public Relations sequence January 2014. The sequence created new credited courses for students to experience such as Social Media, Public Relations Writing and Production, Media and Crisis Communications, Research in Public Relations, Event Planning, Principles of Public Relations, Public Relations Campaigns, and Persuasion and Propaganda.  

Under the new Mass Communications curriculum, students are able to select a focus between the Broadcast Journalism track or Public Relations track. Overall, students learn techniques under each track which will make them more marketable and competitive within the workplace.

CLASSES OFFERED!

The Department of Mass Communications includes two tracks and offers courses in the areas of Broadcast Journalism or Public Relations. Students will have most of their major courses under the track selected, however are able to take courses in the other area to complete their MCM elective requirements. 

Courses offered for both tracks include:

Broadcast Journalism
MCM 200- Foundations of Mass Communications 
MCM 204- Language Skills for Communicators 
MCM 206- Social Media
MCM 210- News Reporting
MCM 245- Broadcast News
MCM 307- Media Ethics
MCM 309- Radio Production
MCM 345- TV Production I
MCM 400- Mass Communications Portfolio 

MCM 415- Mass Communications Internship 
MCM 412- Communications Law
MCM 414- Advanced TV Production

Public Relations
MCM 200- Foundations of Mass Communications
MCM 2014-Language Skills for Communicators 
MCM 206- Social Media
MCM 210- News Reporting
MCM 212- Principles of Public Relations 
MCM 300- Research in Public Relations 
MCM 302- Public Relations Writing & Production 

MCM 307- Media Ethics 
MCM 400- Mass Communications Portfolio 

MCM 412- Communications Law
MCM 415- Mass Communications Internship
MCM 416- Public Relations Campaigns

MCM Electives
ART 240- Photography
ART 285- Computer Graphics
MCM 304- Minorities and Mass Media
MCM 324- Media and Crisis Communications
MCM 326- Persuasion and Propaganda
MCM 328- Event Planning
MCM 424- International Communication