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Dear Friend(s):

Thank you for your interest in supporting Virginia Union University’s (VUU) 44th Annual Martin Luther King Jr. Community Leaders Celebration.

Amid COVID-19 concerns, we reimagined this time-honored event as a broadcast special in an effort to keep our community safe, while celebrating and sharing Dr. King’s legacy and his impact here in our local area. As we continue to grapple with COVID-19 pandemic, we are partnering again with WTVR-CBS 6 in Richmond, VA, and its sister station, WGNT-CW 27, in Hampton Roads, to bring King’s legacy and local impact into an estimated seventy-five thousand households on Monday, January 17, 2022.

Last year, the MLK Community Leaders Celebration Special resonated with thousands throughout the Richmond and Hampton Roads markets, garnering double-digit increases in local ratings, as well as outpacing viewership numbers for popular Monday night primetime shows.

During our 44th Annual Martin Luther Kings, Jr. Community Leaders Celebration, we will not only reflect on Dr. King’s legacy and his local impact, but also we will recognize leaders and organizations both in Richmond and in the Hampton Roads regions whose efforts embody Dr. King’s spirit of selfless giving for the benefit of our “beloved community.” Today, as the nation copes with the vestiges of systemic racism, and dreams deferred, Dr. King’s philosophy of non-violent, transformational social justice is more important now than ever before.

We are excited to share this special opportunity for remembrance, reconciliation, and reclamation with you through several sponsorship and giving levels.

Our separate struggles are really one—a struggle for freedom, for dignity and for humanity.” --Dr. Martin Luther King, Jr.